TO CELEBRATE THEIR 60TH ANNIVERSARY, DR. MARTENS INVITE 12 ICONIC BRANDS TO REWORK THE ORIGINAL DM’S BOOT
The first 1460 boots rolled off the production line on 1st April 1960 (1.4.60). They were designed for workers. Built to be tougher and more comfortable than any footwear on the market at the time. In the decades since, the simple silhouette has been adopted, shaped and subverted by countless subcultures and freethinkers, stomped on stages, streets and runways while always staying true to its original construction.
60 years on, the boot means something different to everyone who laces it up. And to mark its anniversary and kick-start a new decade, we’ve invited 12 pioneering brands, labels and designers to express what it signifies to them.
Led by a simple seven-word brief ‘What does the 1460 mean to you?’, we’ve worked together to reinterpret and remix our Original boot – through each brand’s distinct creative lens. Each one-off edition of the 1460 will reflect the partner’s personal history with Dr. Martens as well as our core DNA. All 12 brands have a long running connection with our brand, and many have been wearing the boot since their teens.
The boots will be dropping once each month throughout 2020, and we can now reveal the first has been designed by A Bathing Ape®, the streetwear heavyweights known for their distinctive camo prints and premium collections. Our creative ties with the Japanese brand run deep — this will be the 4th time we partner up for a one-off collaboration.
The new BAPE® 1460 boot fuses the two brands core markings, including the original BAPE® camo print and their prized BAPE STA™ logo. It will be available from 25.01.20 at drmartens.com and from select partners — in strictly limited numbers.
The next The 1460 Remastered will be announced soon. Stay tuned.
ABOUT DR. MARTENS
The first pair of Dr. Martens boots rolled off the production line on the 1st April 1960. With its trademark yellow stitch, grooved sole and heel-loop, it was a boot for workers, initially worn by postmen and policemen; comfortable, durable and lightweight in comparison to its competitors at the time.
Throughout Dr. Martens history, the brand has been adopted and subverted by diverse individuals, musicians, youth cultures and tribes. These are the people who stand out from the crowd and their journey of self-expression has always been accompanied by a pair of DM’s.
The simple silhouette allows people to customize each pair; whilst on a utilitarian level their famous durability and comfort make them ideal footwear for the world of gigs and street fashion. On an emotional level, they are a flag of attitude and empowerment. The Northamptonshire factory where it all began still exists to this day, in the village of Wollaston.
A specific range of ‘Made In England’ products are manufactured here by a small, close-knit team of people schooled in traditional shoe-making and the unique process that makes Dr. Martens like no other shoe on earth.
