When I met Demaine for the first time, I had no idea who he was. He’s a big guy, towering over most people, and I assumed that he must play professional basketball or football. But what I really noticed first was his very cool style.

   I found him engaging, articulate and confident, so naturally I was curious to find out more about him. When our conversation shifted into discussing his style, he proudly exclaimed that he was a fashion designer!

Weeks later, I attended Demaine’s first runway show at IFE, where he received a standing ovation for his designs. That’s when I decided he’d earned an opportunity for an interview in Spencer.

Joseph Edward Schur: Thank you for this interview, Demaine. Please, tell us something about your beginnings.

Demaine Tyrone: My background is Jamaican, and I grew up in a big family with lots of gatherings and celebrations. Early on, I noticed fashion and statement looks that are a part of Jamaican culture. I found inspiration from being surrounded by style, and especially looked up to my parents who were always well dressed. I lived in Fort McMurray and Vancouver during the past ten years, and just recently returned to my home base of Toronto about two years ago. Spending time in different Canadian cities has helped me understand the Canadian fashion landscape even more.

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