“THOSE LIVES MATTER”
Toronto designer, Demaine Tyrone, has just released his latest exclusive drop, limited edition 30-piece varsity jacket collection. Demaine Tyrone is an inclusively sized, luxury, boutique brand based in Toronto, ON. This collection titled, ‘Those Lives Matter’ pays tribute to victims of police violence. Demaine, as a story teller through this design, tells an important story here, describing ‘Those Lives Matter’ as a movement about leadership, unity and equality for the future. This collection asks us all to stand together for those whom have lost their lives as we promise to never forget, never silence their voices, to always demand justice. Demaine reminds us, “Those Lives Matter, and if they matter to you, you matter to us.”
A portion of all ‘Those Lives Matter’ proceeds, will be donated to Canadian organization, Kids with Incarcerated Parents. KIP Canada supports the needs of the over 375,000 children in Canada affected by their parent’s involvement in the justice system. The ripple effects of parental incarceration are often devastating for the children left behind. Donations will help to provide tailored support and programming for children, youth, and families who have experienced familial involvement in the justice system from arrest to reintegration, across Canada.
To show your support to KIP Canada, donations are made here. Please use DemaineTyrone in your donation memo.
This unique partnership is exciting and inspiring, Demaine Tyrone sets out to support the youth within the KIP community as a fundraiser, leader and mentor.
Check out @demainetyrone on Instagram for your chance to win a ‘Those Lives Matter’ – contest details are live until April 1st when the winner is announced.
Jackets are available for sale. Custom sizing for each order.
Email firstname.lastname@example.org to place your order while supplies last.
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